Tag apple

Simplicity and fake wood at the Apple conference

There was not much talk about type leading or grids at WWDC 2010 though the role of design was invoked many times. Neither of these things should be surprising at an event focused on developers of apps for iPad and iPhone, who are largely more focused on the realization of a vision and the writing [...]

Some thoughts about an older tablet

In preparing to design for the iPad I wanted to get a bit beyond the images I’d seen of emulated page turns, or pages being flicked and scrolled (as in the NYT demo) or the all singing all dancing Wired extravaganzas. Well it won’t be long now when we can all test our imagined experience [...]

Home, work, the bus and the tablet

During the last few weeks I have a had a few conversation about Apple’s expected tablet, some of which have involved the other person saying “Yes, but what is it for?” I think it is aimed at various audiences, and here are some very subjective musings on why that might be: Most evenings, after meals [...]

Inside Apple

All was full speed ahead inside the Apple studios when I went to visit on 12 June. Their top designers took the time to meet with me, and for every minute I was there it was clear that all parts of the machine were geared up to the launch of the iPhone3G, Mobile me and [...]

Living with a video nano

When video first made an appearance on the ipod I could see how some might want to watch videos on them, but not me.So when Steve jobs launched the video nano a few weeks ago, saying “It’s amazing, we have packed in as many pixels as on a larger ipod, but into a smaller screen”. [...]

Steve Jobs and the London iPhone party

The iPhone was finally released into the wilds of London today. I went into the Regent Street store with Bobbie (also from the Guardian) to listen to Steve Jobs speak to a fairly small audience. His media handlers seemed a little tense, but to be fair, there was quite a crush of journalists wanting access [...]